Added Value offers brand development and marketing insight services to blue-chip companies across all industry sectors. Everything we do starts with insight and ends with action, in pursuit of healthy brand growth for our clients.

Our approach is individually tailored to the task in hand, with one important element a constant. That’s our belief that people will always choose the brand which makes them feel the way they want to feel.

The Added Value Group was formed in October 2004, by bringing together the talents and assets of three leading agencies within the WPP Kantar division – the German-based Icon Brand Navigation, the US-based Diagnostic Research and the UK-based Added Value – to form a new kind of global marketing insight company. With a footprint that now extends across 19 locations in 13 countries, drawing on the expertise within its global network, Added Value Group fuses brand marketing, consumer insight, innovation, and communications optimisation to help solve clients’ marketing problems.

More information is available at www.added-value.com