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Cannondale Associates is a marketing and sales management consulting and software solutions firm, with a mission to build client franchises through more effective integration of consumer and customer marketing efforts. Cannondale serves a broad range of clients, but our primary customer base is leading packaged goods manufacturers. Cannondale's consulting and software solutions address multiple areas within the consumer packaged goods industry including category management, trade promotion, frequent shopper card data, benchmarking, organizational design and growth opportunities such as trade channel development and acquisition analyses. Cannondale operates at the intersection of manufacturers and their customers, competitors and consumers. The firm undertakes projects which are intended to help manufacturers deal more effectively with their retail customers, including grocery chains, mass merchandisers, drug, club, dollar and convenience stores as well as alternative trade channels. Cannondale is also a leader in the foodservice industry and has expertise in many of the critical areas surrounding the manufacturer/operator relationship. Cannondale managing directors and consultants are supported by four company divisions including Business Analytics, Market Research, ShopperGenetics® and Software Solutions. All managing directors and consultants have extensive experience in marketing or sales management positions for major packaged goods companies, and have earned MBAs from top business schools. Headquartered in Wilton, CT, the consultancy also has an office in Evanston, IL. Back to Group Companies > |
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