Focalyst is the leading source of data, analysis and advice about Baby Boomers and 50+ consumers.  As a joint venture between AARP Services, Inc. a wholly owned subsidiary of AARP, and Kantar, Focalyst is in the unique position to deliver the most actionable, forward-looking research on this dynamic generation.  Each year, Focalyst offers the most comprehensive consumer lifestyle study of more than 35,000 consumers aged 42+ within the US, along with expert analyst advice and industry events to help clients across industries deeply understand and respond to the Baby Boomers and 50+ market opportunities.