| www.kmr-group.com | |
| t : | +44 20 8433 4010 |
| General enquiries : Andy Brown, CEO, KMR | |
| e : | andy.brown@kmr-group.com |
| Analysis systems : | |
| e : | paolo.miscia@kmrsoftware.com |
| TV audience measurement systems (TAM) : | |
| e : | andy.brown@kmr-group.com |
The KMR Group is an integrated research, information and software group, specialising in marketing and media survey solutions, software systems for data analysis, and advanced analytical solutions. It supplies a portfolio of internationally harmonized research tools that enables advertisers, media planners, buyers and sellers to access audience and marketing information locally, regionally or globally.
Key companies within the KMR Group are: JFC Informatique, KMR Americas, KMR Software and MediaFax.
Syndicated media and marketing surveys
TGI - The global TGI network operates single-source consumer and media studies in over 50 countries worldwide. TGI measures consumers’ product and brand usage, media consumption and attitudes from over 650,000 respondents each year.
MARS (Multi-media Audience Research Systems) specializes in providing single-source data for vertical markets.
Analysis systems
KMR Software designs, develops and markets software systems that enable clients to access tailored and syndicated research in over 50 countries. Our services include data fusion, TV optimisers, TV reporting, press analysis, mixed-media analysis & data analysis. Branded products include Workstation, X*Pert, Choices3 and Mercury.
TV audience measurement systems (TAM)
The KMR Group has interests in over 30 TAM services. Locations include Latin America, Asia Pacific, India and Central and Eastern Europe.
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