Millward Brown, a global leader in marketing research, is well known for pioneering many of the industry's most innovative research methodologies and techniques to assess and track advertising and brand performance. Recognised as a leading authority on advertising, marketing communications, media and brand equity, Millward Brown is a valued advisor to leading marketers throughout the world.

Millward Brown offers a full qualitative and quantitative research service in 47 countries working across a wide range of industries and categories. We help companies understand consumer demand and drive their brands and services forward at the local, national and global levels.

Our commitment to innovation is grounded in an extensive Research and Development programme, robust validation, and an unrivalled Knowledge Management system.

The six key areas in which we work are:

• Brand Strategy
• Brand and Customer Experience
• Creative Development and Campaign Evaluation across all Marketing and Media Channels
• Consumer Needs and Values
• Media Planning and Strategy
• ROI, Forecasting and Brand Investment Management

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