| www.rms-uk.com | |
| UK |
|
| t : |
+44 (0) 1923 699 600
|
| e : | Beverley Biggerstaff - info@rms-uk.com |
RMS specialises in research within the retail sector, offering
comprehensive in-store shopper insight, evaluation and
test marketing
services.
Our live in-store research methodologies measure shopper behaviour at the
Point-of-Purchase. This provides
clients with actionable
insights to develop strategies for Marketing At Retail.
RMS IC Scan (micro camera spectacles) provides clear film footage of what
shoppers see in-store, and how they
respond. Interviews with
respondents provide understanding of their intentions,
needs and reasons for actions.
RMS MultiTrack (bespoke software) quantifies the behaviour of shoppers
in-store through specialist filming and
analysis. It provides
shopper flows and hotspots to inform optimisation of
layout and communication at the Point-of-Purchase.
Outputs include thermal maps and film clips of
behaviours.
Further insight is provided by interviewing and filming the shoppers
simultaneously so we can understand
behavioural patterns and
provide in-depth knowledge and understanding.
RMS techniques help our retail and brand clients:
1) Drive planning and
development of brands and categories
at the retail store
2) Identify the viability of
communication at the Point-of-
Purchase
3) Statistically measure the
effectiveness of “Marketing at Retail”
execution