Global Operations, Locally Delivered

Kantar Operations is the internal social and marketing research operating division for the Kantar Group, delivering high quality and innovative research operations to our affiliate companies, including Added Value, BMRB, BPRI, Millward Brown and Research International.

By providing global operational excellence in the areas of project management, sampling, survey programming, data collection and data processing, Kantar Operations has quickly become the industry leader in gathering and producing market intelligence for its stakeholders. Generating this unique market knowledge enables Kantar Operations' stakeholders to help their clients plan better business strategies through a deeper understanding of their markets, their brands and their customers.

The combination of our geographic scope and operational best practices allows us to leverage our global strengths and offer the finest service capabilities across a wide variety of techniques spanning the quantitative research spectrum.  These research capabilities include business to business, consumer, social, continuous tracking, ad hoc, customer satisfaction, branding and image, copy, media, concept testing, product placement, and syndicated research.

Our focus on efficiency, quality and customer relationships is enhanced through our talented staff whose intellectual capital shapes our continued success.   Through their expertise and applied thinking, and our focus on quality management as a business improvement tool, we are able to provide the highest advantage and optimisation of worldwide service delivery. This formula for success ensures that while our operational services and capabilities are global, our focus and delivery still remain in tune with local market requirements.

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