Click on a company name or scroll down the page to see more details about its specialisation in this area:
| Specialists | Have Expertise | ||
|
BPRI (for B2B markets) Millward Brown IMRB Added Value Group Ziment Group |
Everystone (for financial services) |
| BPRI (for B2B markets) |
Success in the marketplace is increasingly linked to anticipating emerging trends and harmonising internal goals with external expectations. To create future-proof reputations, companies need to keep a finger on the market's pulse - gather intelligence on current moods, attitudes and opinions of various stakeholders - and then formulate their response.
As B2B specialists with a track record in accessing hard-to-reach audiences, we help our clients manage their reputations by listening to their main stakeholders, prioritizing their communication objectives and evaluating how effective they are in conveying the desired messages.
Our approach to designing reputation management programs ensures alignment of companies' goals and ambitions with their key stakeholders' expectations. Our process consists of four major components: internal review, external validation, benchmarking and monitoring and tracking (see our website for more details).
To achieve this we access the most influential opinion-formers: those who occupy the most prominent and dominant positions in their respective fields, those who influence others.
Our Global Opinion Formers Framework is a powerful market insight methodology with this elite group of players at its heart. We have built a database of 5,000 individuals who meet the stringent criteria of "Global Opinion Former", and this allows careful selection of specific individuals relevant to both our client's business sector and to their critical issues. To offer effective access to these hard-to-reach audiences, we, in some cases, have formed panels: a cross-section of UK MPs, a group of NGOs as well as selection of C level executives from the largest companies in the world.
| Millward Brown |
Millward Brown is a world leader in creative development and campaign evaluation across all marketing and media channels.
Applications include:
- Creative development - global and local qualitative
- Concept screening - AdSelector, an interactive online approach
- Copy testing - Link™ provides clients with both diagnostic and evaluative feedback. It is underpinned by a database of over 30,000 ads across more than 70 countries, and extensive in-market validation
- All marketing and media channel tracking - ATP™. We were the first in the world to develop a continuous approach to brand and campaign evaluation and to help clients understand cause and effect in their marketplace. Currently, we are running over 1,000 individually designed studies - both local and multi-country
- Understanding communications effectiveness in the high-tech marketplace - Millward Brown IntelliQuest, a specialist practice
- Measuring the impact of PR in the marketplace - Millward Brown Precis
- Understanding media channel touchpoints - ChannelConnect™
| IMRB |
Creating effective communication is an area marketers have dealt with for decades. But its relevance keeps increasing every day. With escalating pressure on bottom-lines and marketing budgets, the marketer is forced to maximise the ROI of every ad dollar spent.
IMRB, with a decade of focussed work in this area, has gained the depth and breadth of experience to become your partners in India and its neighbouring countries in helping create truly effective advertising with a direct impact on your bottom-line.
Our unique value stems from an offering that combines the most advanced ad research techniques from Millward Brown, with a thorough understanding of the Indian consumer, based on more than three decades of research in India.
Our focus over the past decade has created a database of over 2000 panels of ad tests, conducted with almost 300,000 consumers. Mining this rich database we are able to help our clients on issues such as how advertising works differently in different (and culturally diverse) parts of the country, what role celebrities play and what the key advertising challenges are when launching a brand.
Our category experience spans a variety of sectors, from cars to carbonated drinks, to atta (flour) and chillies, to diamonds.
In collaboration with Millward Brown, we provide a suite of ad-testing products such as TVLink, PrintLink, Link4Kids, and are also able to offer global learnings and best practices, These include: the role of creativity, of branding, what's important for creating short-term vs. long-term advertising effects and challenges of new vs. established brands.
We also offer a critical metric which helps understand the 'efficiency' of communication spends. Specialized modelling techniques estimate the increase in communications cut-through for every 100 units of ad spends - enabling the marketer to understand the ROI of his advertising dollars. This application is also a useful media planning tool.
| Added Value Group |
Optimise communication
Start the dialogue from a different place. Ask how your brand makes people feel when they use it and you’re really talking. Using distinctive methodologies, informed by our unique Brand Connections approach, we ensure that your brand prompts the desired response in every consumer conversation.
How we do it:
- Brand Communications Decoding
- Emotional Brand Connections
- Channel and Message Planning
- Copy Testing
| Ziment (healthcare & pharmaceuticals) |
Ziment has considerable experience in this area and the company's From Compound to Profit suite of approaches, MESSAGEZ, MDS and DETAILZ, provide further information on how we can help.
| Everystone (for financial services) |
Marketers can find themselves so involved in the day-to-day running of campaigns that their effectiveness in delivering to key corporate strategies can be overlooked. Being able to prove strategic and communication effectiveness is a key step in achieving greater influence within the organisation.
Truly effective communications enable organisations to capture full value from their customers, and ultimately enhance shareholder value. Creating an alignment between marketing, other key departments and the organisational purpose, promotes common dialogue and understanding and ensures that marketing is better connected with achievement of overall business results.
These companies also have relevant experience:
BMRB
Lightspeed Research
Research International
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