Click on a company name or scroll down the page to see more details about its specialisation in this area:
| Specialists | Have Expertise | ||
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Management Ventures Glendinning RMS
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Millward Brown Everystone (for financial services) Research International TGI |
| Management Ventures |
What it is
No comprehensive marketing plan is complete without insightful analysis of your most important retail customers and the shopping behaviour of their clients. While MVI provides a complete analysis of the world's largest retailers, our focus is the key "supplier interface" strategies that drive effective collaboration programs between suppliers and retailers. Focusing on marketing and merchandising strategies provides MVI clients with usable frameworks to build and execute effective retailer-specific plans.
Why do it
More than ever, the key to effective growth and profits is strong support from your most important retail customers. To achieve it requires that your plans conform to retailers' individual strategies and capabilities, and appeal to their shoppers' unique characteristics. MVI analysis provides a real-time perspective on critical success factors, along with training frameworks to improve your execution.
What we deliver
MVI analysts track the key marketing strategies and initiatives of the largest retailers operating in the largest retail markets. Through Mventures.com and Mventures.co.uk we database the important metrics to track changes and progress, from sales and comps to ad circular tracking. All MVI training features the retailer-supplier merchandising interface, and our Shopper Forums focus entirely on this critical topic.
| Glendinning |
Real insight, or 'breakthrough thinking' as we refer to it at Glendinning, is the difference between information - conventionally function specific - and the clarity of thinking that comes from a strategic understanding of the total demand environment.
Our holistic approach to commercial insight development allows real step-change decision-making. Our specialist team, Glendinning Insightn, provides the expertise, tools and support to help our clients make better quality demand management decisions faster. Our experience spans many parts of the world and embraces a truly comprehensive range of categories.
We bring an independent category perspective, providing or enabling appropriate research and analysis for integrated consumer, shopper, channel, POP and customer insight development, objective recommendations on future information purchases and internal and, or external performance reporting.
We also support clients right across the information and insight management process - from developing the insight strategy and plan, to supporting its implementation and building in-house capability. For some clients this means providing a flexible 'virtual' research department, for others, specific support designing and managing consumer and shopper research, POP audits and other appropriate surveys, handling everything from brief to strategic insight.
In simple terms we help our clients to cut through the data jungle, enabling them to make better decisions, faster.
| RMS |
All ‘at retail’ marketing strategies should be designed around shopper needs. Whether you are a retailer looking at altering the layout design of a store or a category manager looking to devise the optimal layout for your category, understanding your shopper is paramount in devising the correct strategy.
With over 75% of purchase decisions being made in-store (POPAI Research), it is fundamental to understand shopper behaviour at the Point of Purchase.
RMS uses its specialist
shopper observational tracking system ‘MultiTrack’, where
temporary cameras are located in-store to film shoppers’
behaviour. The film is then analysed using the MultiTrack
software to quantify behaviour and turn it into insights and
recommendations. This can be integrated with Shopper Point
of Purchase Intercept interviews in the aisle or at the exit
of the store, to establish why they made certain decisions
in-store.
IC Scan is the bespoke research tool that RMS uses to
analyse the shoppers’ field of vision. Shoppers are
recruited to wear a pair of spectacles that have a very
small camera hidden in the bridge. The film allows us to
follow the journey in-store and establish what engages
shoppers’ field of vision. Combined with an interview this
is a leading edge methodology for understanding shopper
decision making in-store.
Store Testing is another methodology to understand whether a
strategy is working in-store. By selecting a matched panel
of test & control stores, RMS can show how effective a
campaign is through analysis of sales data. Regular store
audits ensure the test is controlled and correct data is
being analysed.
| Millward Brown |
Millward Brown offers a wide range of diverse solutions to help marketers and retailers more completely understand the in-store experience and, in turn, the entirety of the customer experience. Approaches include:
- Ethnographies
- In-store InterCepts
- Interviewer accompanied in-store visits
- Giving customers wearable video cameras that unobtrusively and accurately capture the shopping experience
- More traditional qualitative techniques.
| Everystone (for financial services) |
By understanding your customers' attitudes and behaviours, according to criteria relevant to your business, you will be able to develop strategies and communications that have more resonance with their needs and motivations:
- Propositions become more compelling
- Communications are more effectively planned and delivered
- Offers become more effective
- Customers are more satisfied
- Loyalty and advocacy are strengthened
- Profitability is enhanced
This process, tailored to your business and your customers, delivers a sound customer-based perspective for the allocation of development resources and budgets. It enables the development of further value for the customers, the organisation and its shareholders.
| Research International |
Consumer insight is a research fundamental. Our approach to insight is rooted in the integration of our qualitative and quantitative expertise, and our approach will vary according to your needs. From spending a day watching a consumer use your products, to high-level multi-country segmentation studies, our team are experts in gleaning shopper and customer insight.
We strongly believe that every insight should be linked to clear recommendations for action, and our innovation journey makes this reality by using insights as platforms for the development of new concepts and ideas. Research International is about making every one of our insights work for you.
| TGI |
TGI Global, covering over 50 markets, measures consumers' product and brand usage, media consumption and attitudes from over 650,000 respondents each year. As well as providing data at a global level, TGI recognises the need for regional information. To this end, through TGI Latina and TGI Europa, we offer harmonised marketing and media studies within two regional databases. The TGI studies' robust samples at a national level also allow for in-depth local market analysis.
Whether your need is local, regional or global, TGI can provide the marketing or media research insights you require.
For further information visit: http://www.tgisurveys.com
These companies also have relevant experience:
Added Value Group
BPRI
Fusion 5
Henley Centre Headlight Vision
IMRB
Lightspeed Research
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