Click on a company name or scroll down the page to see more details about its specialisation in this area:
| Specialists | Have Expertise | ||
|
Millward Brown Added Value Group Ziment Group |
Mattson Jack |
| Millward Brown |
Millward Brown offers an integrated approach to marketing analytics and accountability; measuring long-term and short-term ROI. We use a wide range of tools - from Brand Health and Brand Equity Tracking (ATP™ and BrandDynamics™), through CategoryDynamics™ our unique approach to econometric sales modelling, to financial models which place a value on a brand or business.
Applications include:
- Setting goals and priorities
- Determining appropriate investment levels across businesses, markets, and customer segments
- Marketing communications budget mix and optimisation
- Sponsorship measurement
- Integrated ROI measurement
| Added Value Group |
The market never lies; it's just that sometimes it makes painful reading. But where's the pain in learning how we can spend our marketing dollar sharper, better and more wisely? And how we can perfect each and every ingredient of desire?
We give clients the tools to optimise brand impact and inspire them into action.
What do we do?
- Brand planning
- Game planning and KPI setting
- Brand and advertising tracking
- Spend Optimisation
Above all, we offer expert understanding of how brands, communication and advertising works.
| Ziment (healthcare & pharmaceuticals) |
Ziment has considerable experience in this area and the company's From Compound to Profit suite of approaches, TRIALZ, STRUCTUREZ, DETAILZ and MDS, provide further information on how we can help.
| Mattson Jack (for healthcare and pharmaceuticals) |
MJG's unique, predictive approach to promotions research is based on the premise that new pharmaceutical prescriptions result from a complex, dynamic, and simultaneous interaction of all major influences on prescribing. Our robust promotional response modelling (PRM) methodology and structure allows for measuring and predicting effects outside of the traditional set.
We offer a proprietary approach to Influential Physician Identification, Mapping, and Redeciling™, our KeyMD approach, enabling marketers to more effectively target promotion for the greatest return in the least amount of time - a critical factor especially in new product launch success - to give our clients truly unparalleled strategic decision support.
These companies also have relevant experience:
BPRI (for business to business markets)
BMRB
Lightspeed Research
pFour (for financial services)
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