Click on a company name or scroll down the page to see more details about its specialisation in this area:
| Specialists | Have Expertise | ||
|
Glendinning Management Ventures Cannondale RMS |
Research International |
| Glendinning |
Clear strategies for route-to-market and channel development are important for a business to maximise its profitability and drive category growth.
It takes a clear understanding of the complete outlet universe, the ability to group and prioritise them into point of purchase or consumption channels characterised by similar consumer/shopper needs and characteristics, the creation of appropriate strategies and the effective deployment of people and resources for maximum influence. Small wonder then that this issue has become a key point of focus for top management and that Glendinning is actively engaged at the heart of its development.
We employ a five-stage approach, tailored to clients' requirements. Following a detailed situation analysis we identify the channel differentiators, recognising that a multi-channel approach may be required even within the same retailer. Our opportunity assessment evaluates a client's under- or over-performance, versus its competitors and the market, before targeting those areas for potential improvement. We help determine channel prioritisation based on key criteria aligned with business goals and priorities and then develop the optimum strategy to exploit the commercial opportunity that our research has identified. And the benefit? Increased turnover and profit by identifying - and meeting - the needs of targeted shopper and consumer groups.
| Management Ventures |
Today's most effective supplier companies require a disciplined approach to the development and ongoing management of their channel and retailer strategies. Aligning your resources with the fastest growing and most profitable channels and retailers is critical to your growth and sustained profitability. Access to reliable, timely data on the retailers and markets is a critical foundation to strategy development, while MVI's strategy frameworks provide you with tools to develop more effective resource allocation strategies.
Why do it?
Retail is arguably one of the most dynamic industries in global business. Suppliers who were quick to formulate strategies for "national" discounters in the 1970s, Warehouse Clubs in the '80s, and Supercenters in the '90s have created lasting competitive advantage. A fact-based understanding of the channels and retailers that will change the retail landscape in the years ahead is critical to the success of every supplier company.
What we deliver
MVI analysts track and analyze 700+ retailers operating in 130+ countries worldwide. Our store counts and sales forecasts, as well as retailer and market insights help clients build situation analyses and develop or revamp regional and global growth strategies. Clients connect with our insights and analysis onsite and in the classroom, as well as by attending retail forums, subscribing to our market and retailer publications, and accessing Mventures.com and Mventures.co.uk, which feature tools that enable effective tracking and management of critical retailers and their growth strategies.
| Cannondale |
Cannondale is focused on the CPG Retail channel. We have intimate knowledge of most channel expansion opportunities and have conducted numerous studies and analyses regarding channel expansion, contraction and opportunity identification.
| RMS |
RMS is able to help brands and retailers build relationships and devise more profitable 'at retail marketing strategies'. We have excellent retail relationships which enable clients to undertake Shopper Insight and Testing Projects. Retail relationships include: multiple grocers, convenience stores, CTNs, forecourt, cash & carry, frozen foods, mobile telephony, and fashion retailers.
| Research International |
Customers in the '00s are more powerful than ever, but are also more pressured. Successful retailers will be those that can help them deal with their choice-rich, time-poor lives. But the world of retailing is itself experiencing a series of revolutions. Globalisation, e-commerce and a mass of new customer data offer the opportunity - and threat - of entirely new business models.
Research International has a wealth of experience in retail channel management. We provide the knowledge of customers' behaviour, motivations and needs that enables both retail and manufacturer businesses to navigate through the whirlwind of change.
These companies also have relevant experience:
Added Value Group
BPRI (for business to business markets)
Henley Centre Headlight Vision
IMRB
Millward Brown
Everystone (financial services)
TGI
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