Click on a company name or scroll down the page to see more details about its specialisation in this area:
| Specialists | Have Expertise | ||
|
Glendinning Management Ventures RMS |
Fusion 5 |
| Glendinning |
Everything that you do to drive demand for your products succeeds or fails at the point of purchase.
The most compelling advertising, the most innovative NPD, the deepest category understanding, the most synergistic customer/supplier relationships, the most talented people, the best systems, the most efficient organization: in the absence of the right product, in the right format, in the right outlet, in the right location, at the right price, it can all be wasted. The shopper can't or won't pick up your product.
Get it all right - from advertising, to outlet, and everything in between - and you have a winning Integrowth™ proposition delivering maximum return to top and bottom line. The Glendinning Integrowth™ framework is our formula for pulling together the critical elements, which, when driven by true insight and supported by the appropriate capability, delivers winning performance in any category, any geography, for any player - fast.
| Management Ventures |
MJG's marketing strategy skills encompass advanced methods in market sizing and forecasting, message testing, key opinion leader surveying, and scenario development for the healthcare and pharma sector. Specific quantitative strengths are in product sector trending, momentum, price elasticity and cross elasticity, consumer segmentation modelling and multidimensional preference mapping, as well as other in-depth marketing research methodologies and approaches. MJG's particular strength is in integrating these skills with our brand optimization skills, our premiere new product planning and forecasting tool, and our user friendly market information databases and multi-client reports to provide truly unparalleled, strategic decision support.
| RMS |
RMS helps brand owners and retailers win at the Point of Purchase every day. All of RMS’s research is conducted at the Point of Purchase. RMS believes in the 4 ‘R’s:
Real
shopping occasion
Real shopper
Real decision making
Real money spending
RMS uses its specialist
shopper observational tracking system ‘MultiTrack’, where
temporary cameras are located in-store to film shoppers’
behaviour. The film is then analysed using the MultiTrack
software to quantify behaviour and turn it into insights and
recommendations. This can be integrated with Shopper POP
Intercept interviews in the aisle or at the exit of the
store to establish why they made certain decisions in-store.
IC Scan is the bespoke research tool that RMS uses to
analyse the shoppers’ field of vision. Shoppers are
recruited to wear a pair of spectacles that have a very
small camera hidden in the bridge. The film allows us to
follow the journey in-store and establish what is engaging
shoppers’ field of vision. Combined with an interview this
is a leading edge methodology for understanding shopper
decision making in-store.
Store Testing is another methodology to understand whether a
strategy is working at the Point of Purchase. By selecting
a matched panel of Test & Control Stores, RMS can show how
effective a campaign is through analysis of sales data.
Regular store audits ensure the test is controlled and
correct data is being analysed.
| Fusion 5 |
We are an inventive brand solutions company that specializes in transforming the relationship between consumers and brands to aggressively drive growth. We do this as a collaborative catalyst with your marketing community to create inventive brand solutions. We create BIG, RIGHT and BEST ideas that generate effective ways for brands to connect with consumers through forward-looking consumer insight and creative thinking. For further information about how we can help your company transform, see www.fusion5.com
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